LUSH launches their first ever makeup collection!

Emotional Brilliance Products

Liquid Lips: $22.95

This patent pending formula uses LUSH’s super softening Ultrabalm as a base, which is a simple blend of organic jojoba oil, candelilla wax and rose wax. All are intensely skin softening and soothing, they also carry pigment incredibly well. Lips will be brilliantly
colored and left soft, smooth and deeply moisturised. Or, the effect can be softened by applying with a lip balm.

Liquid Eyeliner: $22.95

Independent and Fantasy are the two eyeliners in the range that have a no-smudge, stay-put formula. As soon as you apply, the formula sets and is incredibly long-lasting. It’s made with a base of eyebright infusion, an herb with an ancient tradition of use for eye
area. The other eyeliners are made with the same base as the cream eyeshadows, which doesn’t set straight away so there is time to blend. These beautiful colors are easy to use to create a softer, more refined look.

Cream Eyeshadow: $22.95

The eye creams can be bold and colorful or less dramatic as the base softens easily into the skin. The base is a soothing rose petal infusion and skin-softening almond and jojoba oils, so will really care for this most sensitive area. There’s also glycerine to help carry the color beautifully over the eye. The cupuacu butter helps to set the color pigment nicely, so these eyeshadows and eyeliners offer beautiful color that stay in place and last.

[stextbox id="custom"]

The Packaging

As with any LUSH product, we’d prefer to have no packaging if possible. For Emotional Brilliance we do have to have some sort of packaging and so a massive amount of effort has gone into ensuring it has as little impact on the planet as possible. This is very unusual in color cosmetics where so often the packaging is excessive and not recyclable. Here everything is recyclable except the little brush inserts and those can be re-used if you wish.

The Emotional Brilliance colors all come in clear glass bottles so you can see the amazing colors and enjoy choosing them. Also you can see how much product you have left. Glass is one of the most easily recycled materials globally, but it can also be washed and re-used. We have designed our own cap with a disposable wand applicator inside. They are made near our headquarters in Poole, Dorset and are recycled from our black pots.

The bottles hold 8g of product – normally liquid eyeliner is 2g, so the bottles offer huge value for money. All the ingredients are listed on a simple label, held onto the bottle with a hair band – to tie hair back with while applying the colors. There’s no need for an outer box and extra ingredients insert, it’s all on the tag. The bottles are extremely versatile, perfect for popping in your handbag or will look lovely on a dressing table. Collect the whole range and then choose which beautiful color you need as you ‘word up’ for your day – brilliant!!

[/stextbox]

Emotional Brilliance Translucent Powder: $18.95

A simple, translucent, ultra-fine light-reflecting face powder that’s suitable for all skin types. It can be used over foundation to set it in place and create a shine-free finish or on its own to even out skin tone for a natural look. It can also be smoothed onto the upper eyelid to prevent
eyeliner smudging. It won’t dry the skin out, as it contains lots of softening jojoba oil that allows the pigments to be delivered onto the skin very smoothly, without dryness. Jojoba oil is also exceptionally nourishing for the skin and creates an excellent protective barrier between your face and the elements. It has a talc base that delivers the pigments onto the skin very smoothly, with no mineral oils or preservatives to irritate the skin.

Skin Tints: $18.95 each

The skin tints are designed to be mixed in with a LUSH Colour Supplement or moisturizer, but they can also be used as a skin primer, in-between moisturizer and the color supplement/foundation/powder. LUSH uses a softening and calming base of simmered oats, almond and jojoba oils, cocoa butter and orange flower water, to help remove unwanted shine. This base will carry the pigments beautifully onto the skin, but will also nourish and tone skin. Feeling Younger … contains ‘magic orange’ pigment which works as a reflector on the skin, making it look bright and youthful. It can be used in lots of ways – as a highlighter on the brow bone and eyelid to really open up the eye; on the cheekbone for a youthful glow; under the eye to minimize the appearance of dark circles; or on the décolletage for a sexy shimmer. Charisma … a blend of golden colors to wear under make-up to achieve a healthy, warm glow. Great for tan skin and even paler skin tones to give a bronzed effect.

Eyes Right Mascara (Black): $18.95

A simple, beautiful and gentle mascara that can be worn by those with even the most sensitive of eyes. With only one preservative (most mascaras on the market contain between 4-6), it will not irritate the eyes. Wheatgrass is the key ingredient in Eyes Right, as it’s packed full of vitamins and minerals to really condition and nourish the lashes. Japan and Carnauba wax help it set, so it won’t flake or smudge. For those with sensitive eyes who are looking for a kind, natural look – although it can be reapplied to give a more dramatic effect.

Emotional Brilliance launches July 21, 2012 in LUSH stores worldwide and online.